GAMIFICATION, A WINNING CONCEPT!
What if all our actions could be done in the form of a game to make everyday life more entertaining? No ? You don’t believe it?
But it is possible with gamification! The concept consists in transforming actions, often boring or constraining, in a playful way by using the mechanisms used in video games: setting up quests, collecting experience points or simply challenges between friends.
The main objective is to increase the commitment of the people concerned and to influence their behavior.
All areas are concerned: training, employee engagement, marketing… The ideas are numerous, and little by little, the game is invading our daily lives.
According to a study by the AFJV (French Agency for Video Games) “The gamification market is booming today and is estimated to be worth 6.8 billion dollars in 2018. Experts project a growth of 32% for a global turnover estimated at 40 billion dollars in 2024” we can therefore say that this concept has a bright future ahead of it, and all the better!
Mechanisms based on video games
The mechanisms present in video games are numerous, but the codes most recognized by most of us are the following:
The concept ?
As you can see, actions become more fun right away. It is therefore a matter of encouraging behaviors according to your objectives.
To give you a concrete example, let’s take the daily housework. If we were rewarded with a gift every time we cleaned the house, we would immediately be much more motivated to do them (and to ask for new ones, incidentally)!
A phenomenon that is spreading in all areas
It’s a concept that is becoming increasingly popular, especially in companies, in order to encourage employee participation, train them, engage them in a project, but also to encourage consumers to be loyal to our product or company.
Beyond the professional world, gamification can be applied to many other areas: Shopping platforms and their loyalty program, which implement tiered reward systems as soon as a purchase or several purchases are made; The world of education and training, which uses this system to make their students progress while providing knowledge in an entertaining way; The world of health and wellness, which uses gamification to encourage people to take care of their body; But also and increasingly Community Management, to engage and retain their community over the long term…
The examples are numerous and the success is due to the fact that nothing is more attractive than video games. We all want to see ourselves evolve, go further, and get the best out of ourselves… thanks to a system that encourages us to reach our goal.
When gamification meets sport
Today, we are less and less active because society pushes us to procrastinate…home food deliveries, democratization of telecommuting, time spent in front of screens…all these new services and innovations encourage us to be sedentary.
To have a healthy lifestyle, the WHO recommends us to do 1 hour of sport per day. However, the vast majority of the population is far from practicing this recommended minimum.
Gamification is an ideal tool to increase the interest in exercise for a sportsman or a player and is a good way to keep one’s resolutions: moreover, some applications allow to create new habits and to keep them in the long term.
Interactive games to get into sports
NeoXperiences transforms living spaces such as shopping malls, school environments, sports and leisure centers, and events into immersive and interactive spaces thanks to a complete catalog of activities and its Neo-One technology.
What is its purpose? To renew the physical practice. How do we do it? By combining sports with the pleasure of digital entertainment and video games in a single space. Where? Wherever technology can come to life, a wall or a free space is enough.
Gamification is used here to encourage gamers to play more and therefore engage in physical activity without realizing it. Points, rankings, levels, badges, missions…are essential tools to achieve this goal.
To learn more about NeoXperiences and its history, click here.